It's in our nature to be convinced of things, and there are ways we can arm ourselves with critical thinking so that we're not spending so much energy doing what's in the best interest of others who may not have our best interest in mind. There are so many ways to convince us of things - even if those things are false. In any interaction, ask yourself why this person or group is trying to communicate this particular thing. What are they trying to accomplish? Do they want your eyes on their posts/pages so they can sell more advertising? Are they straight selling you something? Are they trying to gain power in any way? Are they selflessly trying to help?
Check out THIS Youtube VIDEO entitled "Every Propaganda Technique Explained in 11 Minutes."
There's also a THIS Wikipedia about Propaganda techniques that details even more techniques that the youtube video didn't cover.
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